Form backend for fast-shipping teams

Capture, manage and automate customer inquiries sales leads quote requests job applications demo requests from your website

Formserve gives developers a form backend, agencies a handoff workflow, and business owners a clean inbox for every website lead.

formserve.io / endpoints /submissions

Customer inquiry

Customer inquiry captured

DELIVERED

Name

Sarah M.

Email

sarah@example.com

Message

Need a callback about a kitchen remodel and next-week availability.

Routed

Email Slack

Sales lead

Sales lead captured

DELIVERED

Name

Marcus D.

Company

BrightBuild

Message

Looking for a demo next week and pricing for 20 seats.

Routed

Email Sheets Slack

Quote request

Quote request captured

DELIVERED

Name

Leila H.

Budget

$12k - $18k

Message

Requesting an estimate for a full exterior repaint and trim repair.

Routed

Email Slack Airtable

Job application

Application received

DELIVERED

Name

Noah P.

Portfolio

noah.dev

Message

Frontend engineer with 6 years of product experience and attached portfolio.

Routed

Email Sheets

Demo request

Demo request captured

DELIVERED

Name

Aisha R.

Company

Northstar

Message

Wants to see the workflow, routing rules, and integrations in a 15-minute demo.

Routed

Email Slack Airtable
JM NK RE AS +1k
Trusted by 1,400+ freelancers, agencies and small businesses.

Route submissions to the tools you already use

Slack Google Sheets Airtable Notion HubSpot Webhooks Mailchimp Discord

Try before signup

Create a working test endpoint before making an account.

Any website stack

HTML, React, Next.js, Astro, Webflow, WordPress, and more.

Client handoff ready

Give business owners an inbox without exposing technical settings.

Workflow routing

Send leads to email, Slack, Sheets, HubSpot, Airtable, Notion, and webhooks.

How it works

Capture, manage, and automate form submissions without building a backend.

Point your existing form to Formserve. We store the submission, make it easy to review, and route it to the tools your team already uses.

1

Capture

Capture from any website

Use your existing HTML form, generated landing page, Webflow site, WordPress page, or frontend app. No custom API route required.

One-line setup snippet

<form action="formserve.io/f/k8w2"
      method="POST">
  <input name="email" />
  <textarea name="message"></textarea>
  <button>Send</button>
</form>
2

Manage

Manage leads in one inbox

Review submissions, see spam signals, download files, export data, and give business owners a simplified inbox.

{
  "email": "maya@studio.co",
  "message": "Need a quote...",
  "_meta": {
    "origin": "studio.co",
    "spam_score": 0,
    "received_at": "2026-05-18T15:33Z"
  }
}
3

Automate

Automate follow-up

Send owner alerts, client notifications, CRM records, spreadsheet rows, chat messages, and webhooks from the same submission.

  • Email notification
  • Auto-responder to submitter
  • Slack channel
  • Mailchimp list
  • Google Sheets row
  • HubSpot contact
  • Airtable table
  • Outbound webhook

Built for the full handoff

Developers wire it up. Agencies hand it off. Business owners read the leads.

Formserve is intentionally not a form builder. It is the backend, inbox, and workflow layer for forms that already exist on your website.

Developer benefits

Ship forms without backend glue

Use a normal form action, copy a framework snippet, or generate an AI prompt for Cursor, Bolt, v0, Claude Code, or Codex.

  • No custom API route
  • Honeypot and rate-limit spam checks
  • Submission IDs, files, exports, and delivery logs

Agency benefits

Manage client forms without support chaos

Keep endpoint settings, integrations, and billing under your account while giving clients access only to what they need.

  • Client workspaces
  • Business-owner inbox access
  • Template builder and setup prompts

Business owner benefits

See every lead without technical noise

Clients get a clean inbox for inquiries, quote requests, applications, feedback, and sales leads without seeing API keys or routing settings.

  • Simple lead view
  • Email alerts for the right people
  • Exports when the business needs them

Give business owners the leads, not the backend.

Agencies can keep integrations, API keys, spam controls, and delivery diagnostics private while clients get a focused inbox for responding to real customers.

Formserve customer inbox showing home maintenance leads in a clean business-owner view

Integrate anywhere

Route every submission into the tools that run your business.

Capture the form once, then notify your team, update spreadsheets, create CRM records, trigger webhooks, and keep a visible delivery timeline for every destination.

Delivery routing

Website lead captured

Live

Formserve receives the submission

Spam checked, stored, and ready to route.

Email notification

Send the owner or business team a clean alert.

Email

Slack or Discord

Post leads into the right team channel.

Chat

Sheets, Airtable, or Notion

Append records to operating databases.

Data

HubSpot or Mailchimp

Create contacts and marketing audience records.

CRM

Webhook

Trigger custom automation in your own systems.

API

Delivery timeline

See which destinations succeeded, failed, or need retrying for each individual submission.

Retry-friendly workflows

Failed webhooks and integrations stay visible so operational issues do not disappear silently.

No backend glue code

Connect destinations from the endpoint dashboard instead of building one-off API routes for every site.

Positioning

Not another form builder

Formserve is not a drag-and-drop form builder or bloated CRM. It is the form backend that ships as fast as you do: a lightweight workflow infrastructure layer for vibe-coded launches, static sites, and client websites. Use the forms you already have. Formserve handles the backend, routing, storage, spam protection, and integrations.

Before Formserve

AI-generated forms that still need backend work.

After Formserve

The forms you already have, with workflow infrastructure underneath.

Testimonials

Built for the people who ship websites and the people who run the business.

Formserve keeps implementation simple for technical teams and keeps the inbox usable for clients after launch.

“The AI prompt got our generated landing page submitting correctly in minutes. We did not have to create a backend route just for one form.”

ST

Shebin Thomas

Vibe coder

“The useful part is the handoff. We manage the endpoints and integrations, while our client only sees the leads they need to respond to.”

AA

Amy AK

Agency founder

“Delivery status per submission makes debugging much easier. We can tell whether the lead reached email, Slack, Sheets, or a webhook.”

SA

Sheraz Ahmed

Product engineer

Pricing

Start free. Paid plans are launching soon.

Use Formserve free while we finish paid checkout. Growth and Agency plans will add higher limits, integrations, file uploads, longer retention, and team workflows.

POPULAR

Personal projects

Free

For prototypes, experiments, and personal forms.

$0
Start free
  • 3 endpoints
  • 1,000 submissions / month
  • Submission inbox
  • Email notifications
  • Honeypot spam protection
  • 30 days retention
  • Community support

FAQ

Common questions.

The short answers. The longer ones, plus another two dozen, live on the full FAQ page.

Read all questions

No. Formserve is the form backend that ships as fast as you do. You keep your design; Formserve handles the backend, storage, notifications, and workflows.

No. Point your form action to a Formserve endpoint, or paste a one-line setup snippet from Cursor, Bolt, or v0 and let the agent wire it up.

Yes. Formserve is especially useful for agencies and freelancers who launch landing pages, static sites, and client websites without maintaining custom form backends.

Yes. Those tools can generate the form markup, but Formserve still handles the backend, routing, storage, spam protection, and delivery. Use the AI Prompt tab when you want a copy-paste prompt for the agent.

Ship the form backend that keeps up with your build speed

Capture every submission, route it instantly, and keep your website workflows reliable with one-line setup snippets for Cursor, Bolt, v0, and the rest of your stack.